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Unlocking Engagement Excellence: Momos Skyrockets bb.q Chicken's Response Rate by 2.5x

Since adopting Momos, bb.q Chicken has vastly improved customer engagement and feedback management. The auto-response feature and forms simplify customer feedback, while Momos' customizable dashboard consolidates interactions from multiple platforms, boosting response rates by 91% and overall customer experience.

The customizable dashboard allows us to monitor all interactions from various social media platforms in one place, streamlining communication with customers. This not only helps improve response rates to important feedback but also enhances the overall customer experience.

Leah Park
Operations Support
Brand Overview

Locations: 250+ (USA), 2,500+ (Worldwide)

Momos Partner Since: 2023

Integrations: Food Delivery Platforms + Online Reviews + Website/Support

The Challenge

Before adopting Momos, bb.q Chicken struggled with workflow inefficiency, making it challenging to manage reviews effectively and risking the oversight of crucial feedback. With a burgeoning customer base and global expansion, they urgently needed a streamlined solution to ensure prompt review management for continuous product and service enhancement.

The Solution

With Momos, bb.q Chicken gains valuable insights into customer opinions and preferences, empowering them to make informed decisions to enhance their products and services while minimizing the risk of overlooking important reviews.

2.5x

improvement in Response Rate

99%

improvement in Response Time

7,500+

Monthly Interactions

The Brand 

bb.q Chicken is a South Korean fried chicken brand that has gained international recognition for its unique and flavorful chicken dishes. Established in 1995, bb.q Chicken is known for its use of high-quality ingredients and innovative cooking techniques, such as double-frying chicken for extra crispiness.

The brand offers a variety of chicken flavors and styles, ranging from classic fried chicken to more adventurous options like soy garlic, spicy, and honey glazed. bb.q Chicken has expanded globally with over 2,500 franchises in numerous countries, with 250 of those being in the US, bringing its Korean-style fried chicken to a diverse audience.

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The Challenge

Before implementing Momos, bb.q Chicken faced a significant challenge in their operations: workflow inefficiency. Their existing processes made it difficult to manage reviews effectively, increasing the risk of overlooking or missing crucial feedback.

With a growing customer base and expanding global presence, the need for a streamlined solution to handle reviews became increasingly apparent. They sought a way to enhance their workflow, ensuring that every review was promptly addressed and utilized to improve their products and services.

The Solution

By leveraging advanced AI capabilities, Momos streamlines the review management process for bb.q Chicken. Its intuitive platform automatically aggregates and categorizes customer reviews from various sources, including social media, review websites, and online delivery platforms.

This eliminates the need for manual review sorting, reducing workflow inefficiencies significantly. Additionally, Momos' sentiment analysis feature accurately identifies the tone and sentiment of each review, enabling bb.q Chicken to prioritize and address critical feedback promptly.

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The Results

The impressive results achieved by bb.q Chicken, including a significant increase in response rate from 38% to 91% (a 2.5x improvement), a remarkable decrease in response time from 331 hours to just 4 hours (a 99% improvement), and the management of over 7,500 monthly interactions, were made possible through the utilization of Momos' advanced artificial intelligence capabilities.

By automating the aggregation and categorization of customer reviews from various sources, Momos eliminates manual sorting, reduces workflow inefficiencies, and enables bb.q Chicken to address critical feedback promptly.

With Momos' sentiment analysis feature, bb.q Chicken gains valuable insights into customer opinions and preferences, empowering them to enhance their products and services while ensuring important reviews are never overlooked.

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