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How San Pedro Fish Transformed Their Restaurant Marketing
How OUE Restaurants Achieved 50% Growth in Customer Engagement
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Thanks to Momos, our team has been able to streamline our work and focus on what matters most. Their platform saves us valuable time, cost, and effort, and it offers detailed insights and valuable recommendations for improving our sales performance. We couldn't be happier with the results!
Brand Overview
Locations: 20
Momos Partner Since: 2021
The Challenge
Operating a multi-brand portfolio, OUE Restaurants faced challenges in measuring marketing efficiency and leveraging customer data to drive sales. The business wanted to focus on channels with the highest ROI to increase customer acquisition and return rate.
The Solution
By onboarding Momos’ Customer Engagement, Growth Marketing, and Offers modules, the OUE group streamlined their processes and measured engagement at every step of the customer journey. The new data-driven approach improved marketing ROI and operational excellence, reflecting bottom-line growth for the business.
90%
30%
10x
The Brand
OUE Restaurants operates a portfolio of award-winning brands with a focus on creating incredible dining experiences. Their expertise ranges from fancy to fast and casual concepts, including Delifrance, VUE, Chatterbox, and Michelin Bib Gourmand recipient Chen’s Mapo Tofu.
Behind their success was an effective Central Marketing Team overseeing the brand strategy for all of their restaurants, including engagement, marketing, and customer acquisition. As the business continued to scale, the team focused on efficiency by optimizing how they managed multiple customer touchpoints across different channels.
Recognizing the need for a more streamlined approach, the Central Marketing Team and Brand GMs looked to Momos to better connect with customers across their diverse brand portfolio.
The Challenge
OUE Restaurants wanted to measure the effectiveness of its marketing campaigns and leverage customer insights to drive sales. The marketing team, however, experienced high-friction when consolidating insights across channels to build a holistic understanding of their diverse customer base.
The OUE team sought an easy-to-use platform that could consolidate customer data and provide actionable insights. Successfully implementing a solution would help the business save time, streamline operations, and concentrate on its core objectives.
The Solution
The OUE team started implementing Momos' Customer Engagement, Growth Marketing and Offers solutions, designed to help multi-location brands engage at every step of the customer journey. This enabled their Central Marketing Team to respond to customer feedback from a single inbox, create custom offers, and send out customizable surveys and campaigns to measure their satisfaction. After completing their onboarding, OUE immediately saw an increase in their customer engagement metrics.
Momos' BI and Analytics solutions also helped OUE gain insights on the quality of their service by consolidating all of their customer data, driving their workflows to higher operational excellence across dine-in and delivery.
This data-driven approach elevated the restaurant chain’s operational excellence across dine-in and delivery services, reflecting in 20% retention rates through selected campaigns.
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The Results
In a matter of months, OUE Restaurants witnessed remarkable results by implementing Momos. The customer response rates surged to 90%, marking a substantial 50% increase in engagement.
Consolidating all customer interactions translated into 1000+ new customer profiles acquired, enriching OUE Restaurants' understanding of their diverse customer base. Additionally, by launching ad campaigns through Momos, the chain gained valuable insights into their Return on Ad Spend (ROAS). Understanding customer sentiment enabled them to fine-tune their marketing strategies for optimal results.
Integrating Momos' digital offers reduced costs while yielding a >30% increase in digital voucher redemptions and 30x ROI on sales.
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